
I don't believe in bashing companies. It is too easy and having owned a business, I understand how companies make mistakes. But I see many companies who cross the line of ethic or moral behavior and I think we need to shine a bright spotlight on those companies to protect the good ones out there.
Such is the case with Totally Awesome Computers. In an article in the Salt Lake Deseret News, "Super" Dell Schanze said Friday that his company, Salt Lake City-based Totally Awesome Computers, is going out of business. I should also disclose that I purchased a Totally Awesome computer several years ago.
Dell Schanze has been a bombastic, "in-your-face" promoter of his computers, primarily on the radio. Besides claiming that his computers were the best anywhere around, he also promised "life-time" service and that if you called their phone number, you always got a person. He constantly derided the major computer players that required you to ship your computers out of state, used IVR systems to handle customer service calls, and used inferior parts.
My biggest problem with Totally Awesome Computers is that Dell Schanze made promises that they could not deliver. I also have problems with the way that he closed down, placing all blame on external issues rather than accepting any responsibility for his own management or his own bizarre behavior (watch the clip to the end to get a flavor of his over-the-top style, even when he was facing criminal charges).
What promises could they not deliver?
His promise of life-time service. How can you provide life-time service if you are out of business? When I first got my computer, I was wowed by the responsiveness of the service. Since then, I became increasingly unhappy and disillusioned. Promises would be made by the service department and broken, problems would not be fixed by the technicians and the time to have the computer serviced continued to increase.
While Totally Awesome did always have a person answer the phone, they put all the stores into a phone ring so if one did answer it, it would bounce to another store. Usually, the person that answered it had no ability to help you or answer your specific question, so where was the benefit in that?
Schanze promised the best computers on the planet. While his test models may have beat out the competition, my model has been plagued with problems since I bought it.
I was disappointed in reading about Schanze's explanations about why he had to close the doors. There was no ownership that he or his management team had made poor choices or had run the company poorly. The whole fault was placed on the head of the "evil" media. Huh? Consider this statement:
"It's too bad that all of the media in Utah are liars and murderers. You just destroyed the greatest computer company of all time. We were the best in the world, the world champion. All this hatred was created by you. You're basically angels of Satan. All I can say to the people in Utah is, please pray for all the news people."
Now statements like that just make you come across as psycho. Come on, Schanze, own up to your mistakes. Be a man. Don't put the blame on someone else, especially creating some wacky conspiracy by the media.
Schanze, you always complained about Dell Computers and their junk computers and their junk service. At least we all knew that we were buying Dell Hell and there was no illusion. You did something far more seriously wrong - You created the illusion that you were something special and you sought our trust and now you have violated it. That is totally awful.
More coverage here and here and here. Critics (or at least people who are puzzled) of Dell are found here and here.






Tim, thanks for picking up on this story. It didn't surprise me to hear what Dell just said about the Utah media. He's done this before. I don't know him personally, and I've never bought one of his Totally Awesome computers ... all I know is that I feel unsure of what to think when I see his bizarre advertisements. One comes to mind in which he says that if I do not buy one of his computers, he'll poke me in the eye.
Hopefully the situation will straighten itself out - there's a lesson in here for would-be business owners: Try not to come across as weird.
Posted by: Easton Ellsworth | March 4, 2006 11:05 PM | Permalink to Comment