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Dec22
Bad Business in the Australian Hamper Sector
Yvonne Russell at SmallBizMentor.com recently highlighted a possible ethical problem surrounding Christmas in Australia. It seems that many Australians order packages called hampers for delivery to others, and themselves, at Christmas. These hampers are gift baskets usually containing food and gift items, but sometimes are more specialized. For examples, click here, here, and here.

hampers.jpgThat last click will have gotten you to the pages of Chrisco, one company specializing in these hamper. And it seems that Chrisco is going to be unable to deliver a large number of hamper orders on time this holiday season. They are not explaining why that this is the case, but are offering new deliver dates or a complete refund.

Those options miss the point. People that order items for a specific delivery date from a reputable company expect that the delivery commitment of the company will be kept. If it is not, a company can quickly fall out of the “reputable” category. That is with good reason. Good business ethics require that businesses keep their promises to customers. Many companies have gone to extraordinary lengths to do exactly that, including delivering items on time, but at a loss. Chrisco is apparently unwilling to take the necessary steps to satisfy their customers. That is Bad Business that will cost them customers in the future.



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