An Arizona company representative was tasked with writing a refund check to a woman whose complaint had been through the Better Business Bureau mill and had finally been resolved. Rather than playing it clean, the employee wrote the word “bitch” in tiny, tiny letters on the check, according to
a story on AzBiz.com.

As the author of the story says, this moment of “pique” will almost certainly cost the company dearly. The woman is apparently toting the check around town, explaining the situation and showing the check to everyone that she knows and some people that she doesn’t. This constitutes a word-of-mouth disaster for the business and could have been so easily avoided.
There was nothing to be gained by the company or its representative in belittling the woman who made the claim against it. They had, after all, agreed to issue the refund with the help of the Better Business Bureau. The only possible outcome of such an error in judgment is a loss of business. Business done in this manner is Bad Business, indeed.
First of all, I'm curious to know how the woman actually saw the word scribbled on the check. According to the report, it was written in the small legible size but that you'd need a magnifying glass to make it out. Didn't the offender think of the consequences his reckless action could cause the company? Not to mention the power of word-of-mouth.
Posted by: Jen, writer MembershipMillionaire.com | January 9, 2008 2:22 AM | Permalink to Comment